Chinese smartphone maker Oppo has confirmed that it will officially enter the UK market later this month, with a launch event set for January 29th.
The brand is the world's fifth-largest maker of handsets, according to figures from International Data Corporation, with a global market share of 8.4 per cent in the third quarter of 2019 – well ahead of established brands such as Sony and LGF – but until now has focused its efforts primarily on Asia, in particular in India and China.
However, that is now set to change, and UK consumers can look forward to a range of gadgets including premium devices that are designed to compete with the likes of the Samsung Galaxy S9 and iPhone XS.
While the company has yet to confirm exactly which models will be available in the UK, the speculation is that the Find X and R17 Pro may be among the first gadgets to hit these shores.
A device resembling the RX17 Pro was the star of a short teaser video produced by Oppo to announce the move. This is one of the company's current flagship devices and is claimed to be the world's fastest-charging phone, as well as featuring an in-display fingerprint scanner.
It's been available in several other European countries, including France, Spain, the Netherlands since November at a starting price of €599 (£542), which puts in the same category as brands such as OnePlus, offering premium specs without the premium price tag.
The Find X also attracted a lot of attention in 2018 for its innovative approach to the challenge of making a full edge-to-edge, bezel-less display without impacting the front-facing camera.
While other firms have opted for a notch or 'hole-punch' design, the Find X actually hides the cameras in the body of the phone, then has a motorised pop up when in use. This means it has one of the biggest screen-to-body ratios of any current smartphone.